This is a unique opportunity for a marketer who can blend analytics with empathy and business goals with brand storytelling.

Key Responsibilities:

• Collaborate with business and product teams to understand revenue goals and translate them into digital marketing strategies.
  
  

• Develop and execute data-backed marketing campaigns across digital platforms (Google Ads, Meta, email, etc.) to drive lead generation and conversion.
  
  

• Craft emotionally resonant storylines and campaigns that connect with the audience at a human level and reflect the brand’s purpose.
  
  

• Create engaging content that links marketing efforts to customer emotions, behaviors, and aspirations across formats like video, blogs, emails, landing pages, and social media.
  
  

• Design and implement customer engagement strategies including referral programs, loyalty initiatives, and personalized outreach that drives revenue and retention.
  
  

• Monitor, test, and optimize campaigns for higher engagement and ROI, while reducing CAC.
  
  

• Work closely with sales and analytics teams to measure campaign effectiveness and continuously improve strategy.

  
  

  Key Metrics of Success:

• Top-line revenue uplift through digital channels
  
  

• Increase in audience engagement and brand sentiment metrics
  
  

• Higher conversion and retention through emotional storytelling
  
  

• Reduced customer acquisition cost (CAC) and improved lifetime value (CLV)
  

  
  Requirements:

• 6+ years of experience in digital marketing, performance campaigns, and customer engagement strategy.
  
  

• Proven ability to create emotionally engaging content and brand stories that drive conversion.
  
  

• Strong expertise in digital tools like Google Ads, Meta Ads Manager, HubSpot, and Google Analytics.
  
  

• Experience in creating multichannel marketing campaigns with measurable business impact.
  
  

• Excellent communication skills with the ability to understand and reflect the voice of the customer.
  
  

• A mindset that blends creativity with commercial thinking.
  

  
  Preferred Qualifications:

• Background in content-led or emotion-driven brand marketing.
  
  

• Prior experience in B2C digital campaigns with strong narrative focus.
  
  

• Certifications in digital platforms or storytelling/brand communication.